Great Socks Make All the Difference

I just got back from the US Lacrosse show in Baltimore, MD. It was really great. We talked to lots of coaches and had a blast to boot.

Lots of talk about lacrosse uniform innovations and, well, because we were "in the belly of the beast", lots of those conversations mentioned Under Armour (They are headquartered there.) Also not surprising because they have been at the forefront of a lot of these innovations, particularly those involving fabrication advancements.

One thing that almost never came up was the subject of socks. And/or their profound importance to the sports team uniform ensemble.

Let's be honest, unless there's a real problem with your socks, you almost never think about them. Maybe, like an offensive lineman in football, that anonymity is a good thing...but only to a degree.
Let's talk about socks, baby. Let's talk about you & me. Let's talk about it...

I brought up socks a couple of times at the LAX Show because I was standing in our booth for hours on end. It's a recipe for foot pain. And sure enough, by the end of the first day, my "dogs were barking!"

But not as much as they could have been. I did the first 6 hour stint pretty much straight on through. Sure, my back was killing me, too; but the feets were manageable. BECAUSE I was wearing a truly awesome pair of socks!(from Pearsox if you must know)

At one point I felt compelled to pull up my pant leg to show a coach that I was wearing these great socks. She agreed immediately & enthusiastically. Great socks rock! And added,
"You can never have too many pairs."

It's the kind of reaction you almost always get when you bring up the importance of great socks to almost any athlete. Basically, they'll gush about the last great pair of socks they wore and then proceed to "verbally limp" about the last time a pair of crappy socks ruined their day.

Whether it's because we feel somewhat silly broaching this subject or we only do so as an afterthought or whatever, the reality of the situation is pretty straightforward. Footwork is an absolute necessity for skillful participation in most team sports.
Yes, I know there are exceptions so spare me the angry missives. Footwork is fundamental. But why is footWEAR(shoes, cleats, etc.)given SO much attention & consideration & yet talking about SOCKS is a rarity. The informed coach trods on this less traveled path. And does so more comfortably.

Let's talk about socks, baby. Let's talk about you & me. Let's talk about it...

Sports Uniform Guy
TeamSportsPlanet.com