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Showing posts with label Charlotte Hornets. Show all posts
Showing posts with label Charlotte Hornets. Show all posts

8.24.2015

Old School, New School, Too Cool for School


"I call this play the Hickory Dickory No-Shot-Clock."
Designing sports uniforms is a finesse game more akin to a feathery jumper from Jimmy Chitwood than a bruising tackle by Rudy Ruettiger. The ingredients are straightforward. We’d like to see the name of the team somewhere. And a number, also, to appease the referees and Cousin Joey in the cheap seats, is also standard.  And whatever beast of the eastern wild, be it mythical cartoon puma, jaguar, or wildcat, represents your team may also find it's place. (Scientists report ninety percent 
"I'm wild on the inside, baby."
of all team names come from the genus mascotus wildcatus.)

A player name, maybe? A post-game jersey emblazoned with any other name would no doubt smell as rancid. But since Joey learned to read last year, he does appreciate seeing the family moniker above those identifying digits. Beyond that, maybe a stripe here, some stars there. 
"This racing stripe here is pretty sharp."
But much like the culinary holy trinity of onions, garlic and olive oil, it’s all about the how. How you go about putting together a simple group of ingredients. The fashion-forward-thinking brain trust here at TSP HQ likes to stay ahead of the hot new thing in custom basketball uniformsSometimes, though, the hot new thing is...wait for it...

...the old thing.