We've got logos on the brain this week at SUS HQ. Over at Grantland, king of the basketball nerds Zach Lowe ranked all thirty NBA teams by their current primary insignia, with a few tangents on favorite secondary looks and blasts from the past.
And the work of graphic artist Mark Avery-Kenny, who mashes up popular professional sports logos with pop culture characters from Han Solo to Bart Simpson to Donkey Kong, came to our attention and reminded us about all the possibilities of what a logo can do, and just how evocative and allusive they can be. We're big fans of his work.
Like anything, what's popular and in style in logo land changes over the years.Take a look at this pair for Cincinnati based teams from the days before cable. The Royals, who would later become Sacramento's Kings, and the Red-legs,
who would later become simply the Reds, both feature impish smiles plastered over the faces of game balls.These days, as Lowe points out, the default NBA logo is a basketball with the team name inside of it. Some take a straightforward approach. Other get busy with it.
