Will the Pelicans Fly in New Orleans?

If there's almost no logic to the Utah Jazz (formerly New Orleans based NBA team, where the name --Jazz--made a ton of sense), there may be some rhyme or reason to the the proposed new name for the Hornets, the New Orleans Pelicans. 

The formerly the Charlotte, NC-based NBA team, where the name --Hornets--once more made sense and never has down on the Bayou. 

Don't even get me started on the ridiculous naturalistic anomoly of the LA Lakers, a city that, prior to the late 19th century was essentially a DESERT!

But it seems that the New Orleans Pelicans are set to fly into the NBA in the 2013-14 season.

 

It seems, at least to the team owner Tom Benson, that Pelicans will resonate much more with the local community.  Really?!?!   Or has Mardi Gras started early in the executive offices?